The latest from: Leaders. Innovators. Entrepreneurs. Philanthropists. Game changers.

Recruiting Events for Second Year and First Year MBAs Fall 2013

image

Corporate presentation: A traditional “Information Session” in which a company conducts a formal presentation followed by Q&A and/or a networking reception.

Office hours: Usually scheduled as a supplement to other recruiting events, an opportunity for small-group conversation with company representatives on a drop-in basis or in a selected time slot.

Networking nights: A multi-company event that allows recruiters and students to connect in a less formal, reception setting. This year, there were six Networking Nights with up to 20 companies per event. The count above signifies the number of companies participating in these six events.

Campus Interview Opportunities

image

Fuqua Job Postings

image

Spring 2014 recruiting events

As traditional campus interviews wind down, a number of spring recruiting events are held to attract employers with just-in-time hiring needs and/or industries where earlier timing does not align with their hiring cycle. 

image

image

What is the #1 destination for Fuqua MBA graduates?

New York was the #1 destination for both 2014 grads and 2015 interns this year. 16% of grads and 21% of interns cited the NYC metro area as their employer location.

Perennial favorites Atlanta and San Francisco/Silicon Valley make the top 4 for both classes this year. Increasingly popular choices are Seattle (6% both classes) and Dallas (6% grads, 4% interns). Preliminary employment data.

Key Wins

Below we’ve listed some key wins and new relationships across key functions and industries during the recruiting year 2013-2014.

  • CONSULTING: Boutique consulting firms are expressing more interest in Fuqua talent, which is extremely important to students since most firms don’t hire in large numbers.
  • ENERGY: Fuqua met and formed relationships with TransCanada, Baker Hughes, & Wood Mackenzie that resulted in a WiC visit and new job opportunities.
  • FINANCE: Fuqua students landed investment banking jobs with major buyside and sellside research firms including State Street, Loomis Sayles, William Blair and UBS.
  • GENERAL MANAGEMENT: New on-campus recruiter, MetLife, hired 3 interns this summer.
  • HEALTH: New relationship established at EndoChoice in Atlanta, resulting in 1 full-time hire and 2 interns.
  • BRAND MANAGEMENT: Kraft has decided to begin investing more in Fuqua students this upcoming recruiting season based on past performance and strong recent hires.
  • SPORTS, ENTERTAINMENT, and MEDIA: Added two more Fuqua alumni to NBA teams.
  • SOCIAL IMPACT: From a very competitive field of other MBA programs, four Fuqua students got offers from the Bill & Melinda Gates Foundation and three from EDF Climate Corps.
  • TECHNOLOGY: An annual joint school recruiting event, Day in the Bay, was held on April 4 in San Francisco, CA, with an unprecedented number of employer participants at 43, mostly in the tech sector.

image

Dear Fuqua fans,

Thank you for reinforcing how lucky we are to be part of such an engaged and vibrant community.

Since unveiling our new social icon system last week, we have heard from a number of you about the change.

One prospective student told us the brand system thinking made him excited to join our community. A current student advocated switching the yellow for blue or risk confusing folks. One alum even took the time to rework all colors to show us his idea of a better system. A couple people mentioned how much they missed the old ‘paint splatter’ icon. (We liked that one too - wish it could have stretched into a system, but that’s a week of our lives we won’t get back.)

Thank you all for sharing your thoughts here and by email. Collaboration and honest dialogue lead to great outcomes.

Your feedback has made us rethink the amount of yellow and we’ve decided to tweak the icon for the corporate account. As one alumnus noted, yellow as an accent is important to relieve the many Duke blues, but you’ve told us clearly that this much yellow isn’t representative of the school and we agree. Our new icon will look like this:image

Please keep your input coming!  We remain all ears at social-media@fuqua.duke.edu

Best wishes,
Your friendly neighborhood Community Manager

We’re a school that’s always rethinking the boundaries, and it’s no different when it comes to social media. Fuqua has been experimenting in these channels since 2008, then using what we learn to evolve our approach. While we’ll admit that in the beginning we focused purely on keeping our one account alive, we’re now full-on implementing a secret plan to transform this school into a social enterprise.

Since as anyone on Team Fuqua can tell you, social is our DNA. But we digress.

At this point in our evolution Fuqua’s reach has expanded across a multitude of social channels to foster conversations in Facebook , Twitter, Google +, Instagram and Tumblr. Our teams embedded in different countries across the world are engaging on important regional platforms like VK, Weibo and WeChat. Fuqua’s centers are sharing insights on their areas of focus and connecting leaders across industries, while functions like our library and TSC have gotten social too.

We’re incredibly proud of the collective diversity of Fuqua voices in social media, and today we unveil a new brand iconography that will support them.

What do you think? We intended to create a system that would ensure a coherent visual identity for the many different Fuqua units in Twitter and other channels, because awareness increases with consistency. The intention was to enable each Fuqua account to continue building a strong individual brand, while also connecting back to the school’s institutional brand.

Each icon is made up of two squares. One small square is Fuqua blue to represent our logo, while the larger square’s color and content adapts to the region, department or center for which the icon is intended. There is a little bit of the periodic table going on. And while we hope these icons will serve as a brand expression, we also want to create a better experience for our community, particularly for those who follow multiple channels.

image

Love it? Hate it? We’re all about experimenting, so send a note to social-media@fuqua.duke.edu and tell us what you think of the new look.

Fuqua welcomes the inaugural MMS: DKU class of 2015 to campus. They will start the program here at Fuqua and finish at Duke Kunshan University in China.

One of the requirements of these students’ application process is our popular “25 Random Things” essay. Some of members of this new class are on campus this week, and we asked them to share some of their “Random Things” with us.

Melanie Goldman - Uraguay:  “I spent 6 months in Shanghai and feel nostalgic about going back.”

image

Read More

image

You’ve noticed that ads for the Fuqua Annual Fund are everywhere online, so you’re probably wondering whether we bought the entire internet.

We didn’t. But we *are* following you.

Behavioral retargeting is a digital marketing tactic that enables us to share a message with ‘customers’ who have already visited Fuqua’s website. This month we launched a campaign targeting our alumni to solicit their support for the Fuqua Annual Fund. Our ads will “follow” targets wherever they surf on the web, running most aggressively in June to support the end-of-fiscal-year fundraising push and then tapering off for the long term.  Compared to direct mail, which carries printing and postage costs for nearly 19,000 alumni, or broad-based advertising that might only reach a small segment of our market, this is one of the most cost-effective ways we can deliver a message to our alumni.

Here’s how it works:

We assume that most of the visitors to our alumni website are members of Fuqua’s alumni community. When our team overhauled the alumni web presence last year, web developer Andy Whitfield added remarketing code that sent website users a “cookie” that would enable us to display ads later to those folks wherever else they go on the web.

This code can be set to any duration we want this cookie to live on a user’s computer. We chose the longest duration with no exclusions (e.g. all visitors to the alumni site rather than visitors to particular pages). We’ve been building our target list of any visitor to the Fuqua alumni pages over the last couple months, which at this point is a total potential remarketing audience of about 17,000 people.

We then developed six animated display ads, divided among two message/design concepts: “Faces” which highlights personal stories from our community, and “Infographic” featuring data points on development priorities.image

We are performing A/B testing on the concepts and iterating new content based on the best-performing message and size, so that the campaign will continue refreshing for the audience.

While we are optimizing these campaigns based on relative conversions in our workflow, and also reviewing website analytics to see how these visitors engage overall, at the end of the campaign we will measure performance based on any gifts associated with those who click through the ads to Fuqua’s online giving page.

We are very interested in feedback from alumni who encounter this campaign, so please send us a note at campaigns@fuqua.duke.edu with your thoughts. If you would like to opt out from this campaign, just clear all cookies from your computer, and we will stop following you.

“Now, we realize that by tweaks to the rules of the game, governments can encourage private sector investment in a broad array of outcomes, from education and health to financial inclusion and energy efficient buildings.” - Cathy Clark, Adjunct Professor at the Center for the Advancement of Social Entrepreneurship (CASE)

CASE’s Cathy Clark was in D.C. this morning for the release of a report at the White House detailing policy recommendations to spur impact investing – investing for both financial gain and public good. The report was put together by the United States National Advisory Board on Impact Investing, of which Clark is a member.

Read Clark’s detailed break-down of the recommendations in this Q&A.

Looking for something to read this summer? Two 2014 MBA graduates (Mike Slattery and Jeff Candrian) asked Shane Dikolli, Associate Dean of Faculty Engagement, to help them collect summer reading recommendations from faculty. Their motivation was that faculty have incredibly good taste in the choices they make for class content.

We received 32 recommendations from 33 professors. You might be surprised to learn that two of our profs recommend John Steinbeck’s classic The Grapes of Wrath. And Steinbeck isn’t the only novelist on the list. See the full array of summer-reading suggestions below:

Dan Ariely: Professor of Behavioral Economics (twitter)

image

Recommendation: The Invisible Gorilla: How Our Intuitions Deceive Us by Christopher Chabris

Read More

At the recent “Coffee with a Cop” town hall meeting, faculty and staff joined Duke Chief of Police John Dailey for an informal chat about campus safety. Among other topics, Officer Dailey emphasized the importance of knowing how to use your smartphone, including the use of tracking apps. Most thefts on college campuses involve smartphones.

Officer Dailey assured attendees that Duke is an “incredibly safe” safe place, but like anywhere else, it’s important to stay aware of their surroundings. Check out the Duke Police web site for more information about campus safety.

In May, some of our students were in China for the Global Academic Travel Experience (GATE). And with the school year ending, others took the opportunity to see other parts of the world, near and far. These globetrotting Fuquans shared their dispatches using #FuquaTravels on Instagram and Twitter. Here are 84 highlights. (Mouse over photos for caption and location info).